Apple aired a series of 3 ads for Olympics 2012 focusing on adventures of one of its "Genius" employees.In one of its ad Genius help passengers on a plane to accomplish an important task using apple's app. In another one, he helps a soon-to-be-father to capture the special moments of fatherhood by using apple products. AN din the last one, he makes a man realise that not that every mac he buys is an actual mac. Because an apple-mac is loaded with all new apps and features which are inbuilt.
Apple needs to be more creative in its ads to outshine the apple users from others. Neither the storyline, nor the graphics were up to the mark to match up the apple-level of creativity. Apparently the music was also not-so different giving a feel of apple. Seems like the apple creative agency was running out its deadline, so they have to just present something rather than nothing. Or it was an experiment, which failed miserably. Seeing the negative response of the viewers apple didn't aired the ads after the first half of Olympics. Further in the interviews, the authorities claim that the ads were planned only for the first half. What's the inside story that apple only knows.
But its confirmed that this failure is not going to result in any financial losses or popularity. Its well said that only humans make mistakes. Therefore it would not be wrong to say that even a genius can be wrong in its approach.