Apple aired
a series of 3 ads for Olympics 2012 focusing on adventures of one of its
"Genius" employees.In one of its ad Genius help passengers on a
plane to accomplish an important task using apple's app. In another one,
he helps a soon-to-be-father to capture the special moments of fatherhood
by using apple products. AN din the last one, he makes a man realise that
not that every mac he buys is an actual mac. Because an apple-mac is loaded
with all new apps and features which are inbuilt.
Apple needs to be more creative in its ads to outshine the apple
users from others. Neither the storyline, nor the graphics were up
to the mark to match up the apple-level of creativity. Apparently the
music was also not-so different giving a feel of apple. Seems like the
apple creative agency was running out its deadline, so they have to just
present something rather than nothing. Or it was an experiment, which failed
miserably. Seeing the negative response of the viewers apple didn't aired the
ads after the first half of Olympics. Further in the interviews, the
authorities claim that the ads were planned only for the first half. What's the
inside story that apple only knows.
But its confirmed that this failure is not going to
result in any financial losses or popularity. Its well said that only humans
make mistakes. Therefore it would not be wrong to say that even a genius can be
wrong in its approach.