Marketing has evolved and taken various shapes since its inception. The time when shopkeepers used to insist his daily customers to buy a particular product, he didn't knew he is giving birth to the future of marketing. Initially when companies started using internet to post details about their products and its features on their company's websites, they didn't knew that this would lead to digital or social media marketing. Since my childhood I have been witnessing how marketing has take various twist & turns to evolve itself. Who can predict what the future is going to be? Techological advancements are taking it away from just being ATL(Outdoor advertising) or BTL (events & promotions) towards internet based efforts.